You learned how to control output formats in B2. Now we apply those skills to something that directly impacts your practice growth: your online presence.

In 2026, patients Google before they book. Your website and Google Business profile are often the first impression—before they ever see your clinic. Let’s make sure that impression is professional, trustworthy, and reflects the quality care you provide.

---

What Problem This Solves

The reality of patient search behavior in India:

• 78% of patients search online before choosing a doctor
• Google Business profiles appear first in “doctor near me” searches
• Patients compare clinics based on photos, descriptions, and reviews
• A poorly written profile loses patients to competitors—even if you’re more qualified

The content challenges doctors face:

• Writing about yourself feels awkward (“Am I being too boastful? Too modest?”)
• Medical jargon doesn’t work for patients searching online
• SEO (search engine optimization) seems complicated and technical
• Responding to reviews—especially negative ones—is stressful
• Website content gets outdated and ignored

What this article solves:

• Professional bio that builds trust without sounding arrogant
• Google Business description that ranks well and converts searchers to patients
• Service descriptions patients actually understand
• Google posts that keep your profile active
• Review response templates for any situation
• FAQ content that answers common patient questions

Your online presence works 24/7. Let’s make it work well.

---

How to Do It (Steps)

Step 1: Audit Your Current Online Presence

Before creating new content, check what exists:

• Google your own name and clinic name
• Look at your Google Business profile (claim it if you haven’t)
• Review your website (if you have one)
• Note what’s missing, outdated, or poorly written

Step 2: Prioritize Content by Impact

Start with highest-impact content:

Priority	Content Type	Why It Matters
1	Google Business description	First thing patients see in search
2	Doctor bio/profile	Builds trust and credibility
3	Service descriptions	Helps patients understand what you offer
4	Review responses	Shows you care about patient experience
5	Google Business posts	Keeps profile active, improves visibility
6	Website FAQ	Reduces repetitive phone inquiries
7	Blog/health articles	Long-term SEO benefit

Step 3: Gather Information Before Prompting

For better AI outputs, collect:

• Your full qualifications (degrees, registrations, fellowships)
• Years of experience and patient count
• Specializations and procedures you perform
• Clinic timings, location, contact details
• What makes your practice different
• Common conditions you treat
• Languages you speak

Step 4: Use Format Control for Each Content Type

Apply B2 principles:

• Bio: Paragraph format, 150-250 words
• Google Business description: 750 characters maximum (Google’s limit)
• Service descriptions: Bullet points + short paragraph
• Google posts: 100-300 words with call-to-action
• Review responses: 2-4 sentences, warm but professional

Step 5: SEO-Friendly Writing Basics

Simple rules that help patients find you:

• Include your location (city, area name) naturally
• Mention specializations by name (not just “various treatments”)
• Use words patients search for (“knee pain” not just “orthopedic conditions”)
• Keep sentences short—good for reading and SEO
• Include your full name with title (Dr. [Name]) consistently

---

Example Prompts

Example 1: Doctor Bio for Website

You are a medical content writer creating a professional bio for an Indian doctor's website.

Write a doctor bio for:
- Name: Dr. [NAME]
- Qualification: MBBS, MS (General Surgery), FMAS
- Experience: 15 years, performed 5000+ surgeries
- Specialization: Laparoscopic surgery, hernia repair, gallbladder surgery
- Currently: Consultant Surgeon at [HOSPITAL NAME], [CITY]
- Registration: [STATE] Medical Council, Reg No. [NUMBER]
- Languages: Hindi, English, Marathi

The bio should:
- Start with qualifications and experience (builds trust)
- Mention patient-friendly achievements (surgeries performed, not just papers published)
- Include a personal touch (why they chose this specialty)
- End with what patients can expect

Tone: Professional but warm. Third person ("Dr. [Name] is..." not "I am...").
Length: 200-250 words.
Include: A one-line quote from the doctor about their approach to patient care.

Example 2: Google Business Description

You are a local SEO expert writing a Google Business profile description for a medical clinic in India.

Create a Google Business description for:
- Clinic: [CLINIC NAME]
- Location: [AREA], [CITY]
- Doctor: Dr. [NAME], [QUALIFICATION]
- Specialization: [SPECIALTY]
- Services: [LIST 4-5 KEY SERVICES]
- USP: [WHAT MAKES THIS CLINIC DIFFERENT - e.g., "same-day appointments", "female doctor available", "evening OPD"]

Requirements:
- Maximum 750 characters (Google's limit)
- Include location naturally for local SEO
- Mention key services patients search for
- Add a call-to-action at the end
- Professional but approachable tone

Do not include:
- Phone numbers (Google has separate fields)
- Prices (can change)
- Claims like "best" or "top" (unprovable)

Example 3: Service Page Content

You are a medical website content writer for Indian healthcare.

Write a service page for [SERVICE NAME - e.g., "Laparoscopic Cholecystectomy"] for a surgeon's website.

Include these sections:
1. What is this procedure? (patient-friendly explanation, 2-3 sentences)
2. When is it needed? (symptoms/conditions, bullet points)
3. Benefits of laparoscopic approach (vs open surgery)
4. What to expect (before, during, after - brief)
5. Why choose Dr. [NAME] for this procedure (experience, success rate)
6. FAQ (3 common questions with brief answers)

Requirements:
- Language: Simple English, avoid medical jargon where possible
- When using medical terms, explain them in parentheses
- Include the procedure name naturally 3-4 times (SEO)
- Location mention: [CITY] (for local SEO)
- Length: 400-500 words total
- End with: Call-to-action to book consultation

Do not include:
- Specific costs (outdated quickly)
- Guarantees of outcomes
- Comparison criticizing other doctors/hospitals

Example 4: Google Business Post

You are a social media manager creating a Google Business post for a medical clinic.

Create a Google Business post about: [TOPIC - e.g., "Monsoon health tips", "New evening OPD timing", "World Diabetes Day awareness"]

Clinic: [CLINIC NAME], [LOCATION]
Doctor: Dr. [NAME], [SPECIALTY]

Post requirements:
- Length: 150-200 words
- Start with an attention-grabbing first line
- Provide genuine value (tips, information, or news)
- Include a clear call-to-action
- Mention clinic name and location naturally
- Professional but friendly tone

Format: Short paragraphs, 2-3 sentences each.
End with: Call-to-action (book appointment, call for queries, visit clinic)

If health tips post: Include 3-4 actionable tips relevant to the topic.
If announcement post: Focus on what's new and how it benefits patients.

Example 5: Review Response Templates

You are a patient relations specialist helping an Indian doctor respond to Google reviews.

Create review response templates for:

1. POSITIVE REVIEW (5-star, praising doctor's care)
2. POSITIVE REVIEW (5-star, praising staff/facilities)
3. NEUTRAL REVIEW (3-star, mixed feedback)
4. NEGATIVE REVIEW (complaint about wait time)
5. NEGATIVE REVIEW (complaint about treatment outcome)
6. NEGATIVE REVIEW (complaint about cost/billing)

Each response should:
- Thank the reviewer by name (use [PATIENT NAME] placeholder)
- Acknowledge their specific feedback
- Be warm but maintain professional boundaries
- Not discuss medical details publicly (privacy)
- For negative reviews: Offer to resolve offline
- Length: 2-4 sentences each

Tone: Grateful for positive, empathetic for negative. Never defensive.
Include a sign-off: "Dr. [NAME] and Team, [CLINIC NAME]"

---

Bad Prompt → Improved Prompt

Bad Prompt

Write a bio for me. I'm a doctor.

What you get: A generic, Wikipedia-style paragraph that could describe any doctor anywhere. No personality, no trust signals, no local relevance.

Improved Prompt

You are a medical content writer specializing in doctor profiles for Indian healthcare websites.

Write a professional bio for Dr. Priya Sharma:
- MBBS (AIIMS Delhi), MD (Pediatrics), Fellowship in Neonatology
- 12 years experience, treated 25,000+ children
- Special interest: Newborn care, vaccination counseling, developmental delays
- Currently: Consultant Pediatrician at Rainbow Children's Hospital, Bangalore
- Karnataka Medical Council Registration: KMC 54321
- Speaks: Kannada, Hindi, English

Include:
- Her journey from AIIMS to pediatrics (brief, one line)
- Why she chose pediatrics (she has a younger sibling she helped care for)
- Her approach: "Every child deserves patience and every parent deserves clear answers"
- What parents can expect: Unhurried consultations, clear explanations, WhatsApp follow-up support

Tone: Warm, trustworthy, like a doctor you'd want for your own child.
Format: Third person, 4 short paragraphs, 200-220 words total.
Include a pull-quote that can be highlighted on the website.

What you get: A compelling, trust-building bio that feels personal and professional—exactly what converts website visitors into booked appointments.

---

Common Mistakes

Mistake 1: Writing for Doctors, Not Patients

Your website visitors are patients, not medical colleagues. “Expertise in minimally invasive surgical techniques” means nothing to them. “Small incisions, less pain, faster recovery” does.

Fix: Always specify “patient-friendly language” in your prompts.

Mistake 2: Ignoring Google’s Character Limits

Google Business descriptions have a 750-character limit. If you write 1000 characters, the rest gets cut off—often mid-sentence.

Fix: Specify character or word limits in every prompt.

Mistake 3: Making Unverifiable Claims

“Best doctor in Mumbai” or “100% success rate” are red flags—both ethically and legally. The Medical Council of India prohibits such claims.

Fix: Add to your prompts: “Do not include superlatives like ‘best’ or ‘top’, and no outcome guarantees.”

Mistake 4: Forgetting Local SEO

A beautifully written bio that never mentions your city won’t help patients find you.

Fix: Always include your location (city, area, landmark) naturally in the content.

Mistake 5: Generic Review Responses

Copy-pasting “Thank you for your feedback” to every review looks lazy and insincere.

Fix: Create templates that can be personalized, with placeholders for specific feedback mentioned.

Mistake 6: Responding Defensively to Negative Reviews

Getting defensive or arguing with patients publicly damages your reputation more than the original complaint.

Fix: Use templates that acknowledge concerns, avoid medical specifics, and move the conversation offline.

Mistake 7: Never Updating Content

A website that says “Opening Soon” from 2019 or “COVID-19 Protocols” from 2021 signals neglect.

Fix: Schedule quarterly reviews of your online content. Use AI to quickly refresh outdated sections.

---

Clinic-Ready Templates

Template 1: Complete Doctor Bio

You are a medical content writer for Indian healthcare websites.

Create a comprehensive doctor bio for:

BASIC INFORMATION:
- Full Name: Dr. [FULL NAME]
- Qualifications: [DEGREES, FELLOWSHIPS, CERTIFICATIONS]
- Specialization: [PRIMARY SPECIALTY]
- Experience: [X] years, [ACHIEVEMENT - e.g., "10,000+ patients treated"]
- Current Position: [DESIGNATION] at [HOSPITAL/CLINIC], [CITY]
- Medical Registration: [COUNCIL NAME], Registration No. [NUMBER]
- Languages: [LANGUAGES SPOKEN]

PERSONAL TOUCH:
- Why they chose this specialty: [BRIEF REASON]
- Personal philosophy/approach: [ONE LINE QUOTE OR BELIEF]
- Special interests within specialty: [SUB-SPECIALTIES]

PROFESSIONAL HIGHLIGHTS:
- Notable achievements: [AWARDS, POSITIONS, RECORDS]
- Academic contributions: [IF ANY - TEACHING, PUBLICATIONS]
- Hospital affiliations: [LIST]

Write the bio in:
- Third person ("Dr. [Name] is...")
- 4 paragraphs structure:
  1. Credentials and experience (trust-building)
  2. Specializations and what they treat
  3. Approach to patient care (personal touch)
  4. Why patients choose them (differentiator)
- Total length: 220-280 words
- Include one quotable line that can be highlighted
- Tone: Professional, warm, trustworthy

Do not include: Superlatives ("best", "top"), outcome guarantees, or fee information.

Template 2: Complete Clinic Description (Google Business)

You are a local SEO specialist writing a Google Business profile for an Indian medical clinic.

Create a Google Business description for:

CLINIC DETAILS:
- Clinic Name: [NAME]
- Type: [SINGLE SPECIALTY/MULTI-SPECIALTY/DIAGNOSTIC CENTER]
- Location: [FULL ADDRESS WITH AREA AND CITY]
- Landmark: [NEARBY LANDMARK FOR EASY REFERENCE]

DOCTORS/SPECIALTIES:
- Lead Doctor: Dr. [NAME], [QUALIFICATION], [SPECIALTY]
- Other Specialties Available: [LIST]

KEY SERVICES:
[LIST 5-7 MAIN SERVICES]

UNIQUE SELLING POINTS:
[LIST 2-3 THINGS THAT MAKE THIS CLINIC DIFFERENT]
Examples: Same-day appointments, female doctors available, Sunday OPD, cashless insurance, free parking, home sample collection

TIMINGS:
[OPD TIMINGS]

Write a description that:
- Is exactly 700-750 characters (Google's limit)
- Mentions location/area naturally 2 times for local SEO
- Highlights top 3-4 services by name
- Includes one clear differentiator
- Ends with a call-to-action
- Sounds professional but welcoming

Do not include: Phone numbers, exact prices, "best" or "top" claims.

Template 3: Service Description for Website

You are a medical content writer creating service pages for an Indian clinic website.

Create a service page for: [SERVICE/PROCEDURE NAME]

CLINIC CONTEXT:
- Clinic: [NAME], [CITY]
- Doctor: Dr. [NAME], [QUALIFICATION]
- Doctor's experience with this service: [EXPERIENCE - e.g., "performed 2000+ procedures"]

SERVICE DETAILS:
- What it is: [BRIEF MEDICAL DESCRIPTION]
- Who needs it: [CONDITIONS/SYMPTOMS]
- How it's done: [BRIEF PROCEDURE DESCRIPTION]
- Duration: [TIME]
- Recovery: [RECOVERY TIME]

Structure the page as:

1. **Opening paragraph** (What and why - 3 sentences)
2. **Who needs this?** (Bullet points of symptoms/conditions)
3. **How we do it** (Brief, patient-friendly explanation)
4. **Benefits** (4-5 bullet points)
5. **What to expect** (Before/During/After - 2 sentences each)
6. **Why choose us** (Doctor's experience + clinic facilities)
7. **FAQs** (3 questions with 2-sentence answers)
8. **Call-to-action** (Book consultation)

Requirements:
- Total length: 450-550 words
- Language: Simple English, explain medical terms
- Include service name naturally 4-5 times (SEO)
- Include city name 2 times (local SEO)
- Patient-focused benefits, not technical features

Do not include: Exact costs, outcome guarantees, competitor criticism.

Template 4: FAQ Section for Website

You are a medical content writer creating an FAQ section for an Indian clinic website.

Create FAQs for: [CLINIC TYPE - e.g., "Dental Clinic", "Pediatric Clinic", "Orthopedic Practice"]

CLINIC CONTEXT:
- Clinic: [NAME], [LOCATION]
- Services: [MAIN SERVICES]
- Timings: [OPD HOURS]
- Insurance: [ACCEPTED/NOT ACCEPTED/TPA LIST]

Create 10 FAQs covering:

GENERAL (3 questions):
- How to book appointment
- What to bring for first visit
- Insurance/payment options

SERVICES (4 questions):
- Common procedures offered
- What conditions you treat
- Emergency services availability
- Second opinion policy

PRACTICAL (3 questions):
- Parking/accessibility
- Wait times
- Follow-up policy

Format each FAQ as:
**Q: [Question in patient's language]**
A: [2-3 sentence answer, helpful and specific]

Requirements:
- Questions should match how patients actually ask (conversational)
- Answers should be specific to this clinic, not generic
- Include practical details that reduce phone calls
- Friendly, helpful tone
- Total length: 500-600 words

Template 5: Health Article Outline for Blog

You are a medical content strategist creating a blog post outline for an Indian doctor's website.

Create an article outline for: "[TOPIC - e.g., "Managing Diabetes During Diwali"]"

CONTEXT:
- Doctor: Dr. [NAME], [SPECIALTY]
- Clinic: [NAME], [CITY]
- Target audience: [PATIENT TYPE - e.g., "diabetic patients in urban India"]

Create an outline with:

1. **Title options** (3 SEO-friendly titles, include location if relevant)

2. **Meta description** (150-160 characters for search results)

3. **Article structure:**
   - Hook/Introduction (what problem this solves)
   - Section 1: [MAIN POINT 1] (3-4 sub-points)
   - Section 2: [MAIN POINT 2] (3-4 sub-points)
   - Section 3: [MAIN POINT 3] (3-4 sub-points)
   - Practical tips (actionable bullet points)
   - When to see a doctor (warning signs)
   - Conclusion with call-to-action

4. **Keywords to include naturally:**
   - Primary: [MAIN KEYWORD]
   - Secondary: [3-4 RELATED KEYWORDS]
   - Location: [CITY]

5. **Internal links:** Suggest 2-3 related service pages to link to

6. **Suggested length:** [WORD COUNT]

Requirements:
- Patient-friendly, not medical journal style
- Relevant to Indian context (food, lifestyle, festivals)
- Educational, not promotional
- Include doctor's expertise mention naturally

---

Safety Note

Online content has ethical and legal implications for medical professionals.

Medical Council of India Guidelines:

• Do not claim to be “best,” “top,” or “leading” without verifiable basis
• Do not guarantee outcomes or success rates
• Do not criticize other doctors or hospitals
• Do not share patient information or photos without written consent
• Do not make false claims about qualifications or experience

Privacy considerations:

• Never mention specific patient cases (even anonymized) without consent
• Review responses should never discuss medical details publicly
• Before-after photos require written patient consent

Accuracy matters:

• Verify all qualifications, registration numbers, and affiliations before publishing
• Update content when credentials change (new degrees, hospital changes)
• Remove outdated information promptly

AI-generated content:

• Always review AI outputs for accuracy and appropriateness
• AI may generate plausible-sounding but incorrect medical information
• You are responsible for everything published under your name

The bottom line: Your online presence represents your professional reputation. Every word should be accurate, ethical, and something you’d be comfortable defending.

---

Copy-Paste Prompts

Prompt 1: Quick Doctor Bio

Write a professional bio for Dr. [NAME], [QUALIFICATION], [SPECIALTY] with [X] years experience at [HOSPITAL/CLINIC], [CITY]. Registration: [COUNCIL] No. [NUMBER]. Speaks [LANGUAGES].

Include: Credentials, specializations, approach to patient care.
Tone: Professional, warm, trustworthy.
Format: Third person, 4 short paragraphs, 200 words.
Do not include: "Best" or "top" claims, outcome guarantees.

Prompt 2: Google Business Description (750 chars)

Write a Google Business description for [CLINIC NAME], a [SPECIALTY] clinic in [AREA], [CITY].

Doctor: Dr. [NAME], [QUALIFICATION]
Services: [LIST 4-5 SERVICES]
USP: [WHAT'S SPECIAL - e.g., "same-day appointments"]

Requirements:
- Exactly 700-750 characters
- Mention [CITY] and [AREA] naturally
- End with call-to-action
- No phone numbers or prices
- No "best" or "top" claims

Prompt 3: Service Page Content

Write a patient-friendly service page for [SERVICE NAME] offered at [CLINIC NAME], [CITY] by Dr. [NAME].

Include:
- What it is (simple explanation)
- Who needs it (symptoms/conditions as bullets)
- Benefits (4-5 points)
- What to expect (brief)
- Why choose us (doctor's experience)
- 3 FAQs with answers

Length: 400-500 words.
Language: Simple English, explain medical terms.
Do not include: Exact costs, outcome guarantees.

Prompt 4: Google Post (Quick Update)

Write a Google Business post for [CLINIC NAME], [CITY] about: [TOPIC]

Length: 150-200 words.
Include: Useful information or tips, call-to-action.
Tone: Professional but friendly.
End with: "Book your appointment" or "Call us for queries."

Prompt 5: Positive Review Response

Write a response to this positive Google review for [CLINIC NAME]:

Review: "[PASTE REVIEW TEXT]"
Patient name: [NAME FROM REVIEW]

Response should:
- Thank them by name
- Acknowledge specific feedback they mentioned
- Be warm but professional
- Be 2-3 sentences
- Sign off as: "Dr. [NAME] and Team, [CLINIC NAME]"

Prompt 6: Negative Review Response

Write a response to this negative Google review for [CLINIC NAME]:

Review: "[PASTE REVIEW TEXT]"
Patient name: [NAME FROM REVIEW]
Complaint type: [WAIT TIME / BILLING / TREATMENT OUTCOME / OTHER]

Response should:
- Acknowledge their frustration empathetically
- Not be defensive or make excuses
- Not discuss any medical details publicly
- Offer to resolve offline (provide contact)
- Be 3-4 sentences
- Sign off as: "Dr. [NAME] and Team, [CLINIC NAME]"

Prompt 7: Complete Review Response Set

Create 6 review response templates for [CLINIC NAME]:

1. 5-star praising doctor's care
2. 5-star praising staff/facilities
3. 3-star mixed feedback
4. Negative: wait time complaint
5. Negative: billing/cost complaint
6. Negative: treatment concern

Each response: 2-4 sentences, warm tone, professional boundaries.
Use [PATIENT NAME] as placeholder.
Sign off: "Dr. [NAME] and Team, [CLINIC NAME]"
For negative reviews: Offer to discuss offline.

Prompt 8: Website FAQ Section

Create 8 FAQs for [CLINIC TYPE] website in [CITY]:

Cover:
- Booking appointments (2 questions)
- What to expect on first visit
- Insurance/payments
- Services offered
- Timings and location
- Emergency contact
- Follow-up policy

Format: Q: [Question] / A: [2-3 sentence answer]
Tone: Helpful, specific to this clinic type.
Total length: 400-500 words.

---

Do’s and Don’ts

Do’s

• Do claim your Google Business profile and keep it updated
• Do include your medical registration number on your website
• Do use patient-friendly language (they search “knee pain,” not “osteoarthritis”)
• Do mention your location naturally for local SEO
• Do respond to all reviews—positive and negative
• Do keep Google Business posts regular (at least monthly)
• Do include clear calls-to-action (book appointment, call now)
• Do update content when details change (new timing, new services)
• Do add high-quality photos of your clinic and team
• Do verify all information before publishing

Don’ts

• Don’t use superlatives like “best,” “top,” or “leading” without proof
• Don’t guarantee outcomes or success rates
• Don’t include patient photos without written consent
• Don’t discuss patient medical details in review responses
• Don’t get defensive when responding to negative reviews
• Don’t ignore your online presence—patients are looking
• Don’t copy content from other doctors’ websites
• Don’t publish AI-generated content without reviewing it
• Don’t include information that changes frequently (prices) on permanent pages
• Don’t forget to include contact information and clinic timings

---

1-Minute Takeaway

Your online presence is your 24/7 receptionist.

In 2026, most patients Google before they book. What they find determines whether they call you or your competitor.

Priority order for your online content:

1. Google Business profile (claim it, complete it, post regularly)
2. Doctor bio (professional, warm, with credentials and personal touch)
3. Service descriptions (patient-friendly, SEO-optimized)
4. Review responses (all of them—positive and negative)

Key rules for medical online content:

• No “best” or “top” claims
• No outcome guarantees
• No patient details without consent
• Always include registration number
• Mention location naturally for local SEO

Quick wins you can do today:

1. Verify your Google Business profile is claimed and accurate
2. Use the bio template to refresh your “About” page
3. Set up review response templates for common situations
4. Schedule monthly Google Business posts

Your clinical skills get patients well. Your online presence gets them through the door.

---

Next article: G4 — Social Media Content for Medical Practice (Professional presence on Instagram, Facebook, and YouTube)